The UW rebranding exercise was arguably one of the most controversial issues our campus has seen in years. With the “leak” of the new logo (pew-pew) in Spring 2009 many community members became irate with the shift in branding and perceived lack of consultation. As a result the University of Waterloo is putting some rebranding efforts on hold, and focusing on website developments among other things.
UW Logo (Pew-Pew)
The UW rebranding exercise was arguably one of the most controversial issues our campus has seen in years. With the “leak” of the new logo (pew-pew) in Spring 2009 many community members became irate with the shift in branding and perceived lack of consultation. As a result the University of Waterloo is putting some rebranding efforts on hold, and focusing on website developments among other things.
Laser logo hopes dim – Imprint
http://imprint.uwaterloo.ca/2009/sep/4/cover/laser-logo-hopes-dim/
Loco Logo – Imprint
http://imprint.uwaterloo.ca/2009/jul/24/cover/loco-logo/